“Imagine if Christian music was the mainstream music that was pushed onto our demographic”-Cynthia W. (Founder)

These are the words that inspired this mission, named after her son, Purpose deDios.

Purpose of God is a lifestyle brand that aims to collide mainstream culture with Christian values. God’s message can be found through many medias such as clothing and different genres of music including Hip-Hop and RnB. If it’s the street fashion you desire, we have it available with a positive message. If it’s rhythmic music you crave, we promote with a powerful word.

We aim to provide our minority children with positive images of Christians that look like us. We also want to provide them with music that they can enjoy without their subconscious minds being tainted with unGodly messages. Although our mission is geared toward the youth and young adults of minority demographics, any person can help spread the mission of God.